Smart UX & IA solutions

What & why 
What is a good user experience (UX) solution? Surely one that caters to an organization’s goals, user needs, technical capabilities, industry best practices, while innovating at the same time. Curioux has honed this craft over years of practice, applying it to optimize user experience for multiple viewports, for SEO and social media, for modular reusability, for complex connected systems, and for the future.

How 
Information architecture (IA) such as sitemaps
UI & Interaction design
Interactive wireframing & prototyping
Design patterns
Responsive, reusable modules

Example 
World's best airline ▸

Reimagined and redesigned Latest Offers for 3 viewports: desktop, tablet and mobile. Reusable components  are designed for the client's CMS (CQ5) to cater to customers’ stage in the journey, business goals, technology constraints, and best practices. The result is a Latest Offers section that increase sales through inspiring travellers.

◂ UX Solutions

User insights that inform UX strategy & decisions

What & why 
People use a product or service for a combination of 3 reasons: because they feel a need to, because they enjoy it, and most importantly because it helps them attain their personal goals. Understanding the motivations of your users is therefore critical in engaging your target audience. Curioux turns user insights such as background, context, pain points, goals, touch points and journeys into actionable user experience strategies and design decisions that make your product or service compelling for your audience to use.

How 
User journeys
Persona
Qualitative research such as interviews and user testing
Quantitative analytics such as web analytics, A/B optimizations

Example 
Singapore's largest bank ▸

Through a series of interviews with premium and mass customers, user insights were gathered on how people in Singapore and Hong Kong use online banking to manage and invest their financial assets. The findings, shared at executive-level, led to actionable recommendations that validated the latest redesign as well as informed the positioning of a new section of personalized financial advice in the new banking solution.

◂ User Insights

UX as a business strategy & market differentiator

What & why 
Your users and customers experience your brand through a series of touch points that include physical, mobile, desktop, social media and other channels. Together they form a holistic user experience (UX). Curioux creates well-researched, well-designed, data-driven user experiences that can help your enterprise stand out in the crowd, move to desirable market positions, and even foster disruptive innovation to become the market leader.

How 
UX strategy roadmap 
Ideation workshop 
End-to-end UX design

Example 
Leading insurance provider ▸

After a series of user-centered research and design activities, a UX strategy plan was mapped with the aims of empowering agents, connecting silo systems, and saving cost by streamlining the workflows of agents, managers and end customers. As of now, the UX plan is continuously being built on and rolled out.

◂ UX Strategy

UX process development & agile integration

What & why 
Curioux has a track record of integrating agile UX methodology into the development process of organizations ranging from early-stage startups to large decentralized dev teams. Experience with SCRUM integration as well as in mentoring junior UXers has positioned Curioux to help build and up-skill the UX team that your organization needs.

How 
Customize UX processes into agile teams

Example 
Amazon AWS Marketplace ▸

As the sole UX consultant, Curioux has led the integration of the UX process into an agile program that included 20+ experienced developers . The resulting process was adapted to match the team’s agile cycles and unique needs, reducing time for development, and avoiding errors leading to costly redos.

◂ UX Strategy

Recognitions

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Startup Weekend HK Change Makers 2015
Team Social Animals won the Design and Execution award
OpenIDEO 2014
Better recycling habits at home - Finalist

About Curioux

Curioux or Alice Lo has over 10 years of experience in user research, information architecture, and user experience design. She has helped large enterprises such as Microsoft, Amazon, HSBC, Cathay Pacific and startups such as Zillow define and achieve their strategic user experience goals. 

From initial requirements gathering through content organization to high-fidelity prototyping, she has collaborated with product teams and provided end-to-end user experience consultation throughout all stages of the development cycle. 

On top of UX methodology and design, she also has developed cross-platform digital strategy and UX delivery roadmaps for enterprises. Her goal is simple: to help product teams and their target users achieve the best user experience. 

Her specialties include: UX project planning and execution, cross-platform digital strategy, UX roadmap, UX integration into Agile methodology, agile UX, lean UX, interactive prototyping, information architecture, user research, persona development, use flow mapping, usability testing, and interaction design. 

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