What & why
What
is a good user experience (UX) solution? Surely one that caters to an organization’s
goals, user needs, technical capabilities, industry best practices, while innovating at the same time. Curioux has honed this craft over years of
practice, applying it to optimize user experience for multiple viewports, for SEO and social
media, for modular reusability, for complex connected systems, and for the future.
How
Information architecture (IA) such as sitemaps
UI & Interaction design
Interactive wireframing & prototyping
Design patterns
Responsive, reusable modules
Example
World's best airline ▸
Reimagined and redesigned Latest Offers for 3 viewports: desktop, tablet and mobile. Reusable components are designed for the client's CMS (CQ5) to cater to customers’ stage in the journey, business goals, technology constraints, and best practices. The result is a Latest Offers section that increase sales through inspiring travellers.
What & why
People use a product or service for a combination of 3
reasons: because they feel a need to, because they enjoy it, and most
importantly because it helps them attain their personal goals. Understanding the motivations of your users is therefore critical in engaging your target audience. Curioux
turns user insights such as background, context, pain points, goals, touch points
and journeys into actionable user experience strategies and design decisions that make your product or service compelling for your audience to use.
How
User journeys
Persona
Qualitative research such as interviews and user testing
Quantitative analytics such as web analytics, A/B optimizations
Example
Singapore's largest bank ▸
Through a series of interviews with premium and mass customers, user insights were gathered on how people in Singapore and Hong Kong use online banking to manage and invest their financial assets. The findings, shared at executive-level, led to actionable recommendations that validated the latest redesign as well as informed the positioning of a new section of personalized financial advice in the new banking solution.
What & why
Your users and customers experience your brand through a series of touch points that include physical, mobile, desktop, social media and other channels. Together they form a holistic user experience (UX). Curioux creates well-researched, well-designed, data-driven user experiences that can help your enterprise stand out in the crowd, move to desirable market positions, and even foster disruptive innovation to become the market leader.
How
UX strategy roadmap
Ideation workshop
End-to-end UX design
Example
Leading insurance provider ▸
After a series of user-centered research and design activities, a UX strategy plan was mapped with the aims of empowering agents, connecting silo systems, and saving cost by streamlining the workflows of agents, managers and end customers. As of now, the UX plan is continuously being built on and rolled out.
What & why
Curioux has a track record of integrating agile UX methodology into the development process of organizations ranging from early-stage startups to large decentralized dev teams. Experience with SCRUM integration as well as in mentoring junior UXers has positioned Curioux to help build and up-skill the UX team that your organization needs.
How
Customize UX processes into agile teams
Example
Amazon AWS Marketplace ▸
As the sole UX consultant, Curioux has led the integration of the UX process into an agile program that included 20+ experienced developers . The resulting process was adapted to match the team’s agile cycles and unique needs, reducing time for development, and avoiding errors leading to costly redos.
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